Consulting built to ship real systems.

AI & Workflow Automation

Manual processes, repetitive tasks, and slow internal operations that keep teams busy without moving the business forward.

• AI-assisted internal tools and copilots
• Document, email, and report automations
• Workflow orchestration across your stack
• Custom GPT-based agents for narrow, high-leverage tasks

Operators and teams drowning in manual work who want practical, measurable AI wins — not a research project.

Data Strategy & Analytics

Fragmented reporting, untrusted metrics, and leadership decisions made on gut instead of clean data.

• Executive dashboards and KPI frameworks
• Data model design and warehouse structure
• Analytics engineering and reporting pipelines
• Self-serve reporting for functional teams

Growing companies who need a real analytics foundation without hiring a full data team yet.

Software & API Integrations

Disconnected tools, double data entry, and business systems that don't talk to each other.

• API integrations between CRM, billing, ops, and marketing tools
• ETL and data pipelines
• Webhook and event-driven architectures
• Custom middleware and internal APIs

Teams stitching together SaaS tools with spreadsheets and copy-paste who want reliable, automated data flow.

Product & Technology Strategy

Unclear roadmaps, vendor confusion, and technology choices that create long-term drag.

• Technology roadmaps and architecture reviews
• Build vs. buy analysis and vendor selection
• Product requirements and technical scoping
• Team and hiring guidance

Founders and operators making meaningful technology bets who want senior perspective before they commit.

Marketing & AdTech Analytics

Unreliable attribution, siloed campaign data, and unclear ROI on media spend.

• Attribution and measurement frameworks
• Customer data unification and identity
• Campaign performance dashboards
• MMM/incrementality testing design

Media companies, agencies, DTC brands, and marketing teams that need to trust their measurement.

Fractional Technical Advisor

Missing senior technical voice on the leadership team, and decisions being deferred or made without expertise.

• Weekly or bi-weekly strategy sessions
• Review of vendors, roadmaps, and architecture
• Interview support for technical hires
• On-call thinking partner for the founder or COO

Founders, COOs, and small leadership teams who need a trusted technical partner without a CTO-level hire.